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Friday, February 12, 2010
Emphasizing the way we use ordinary products in our day-to-day life, Greek designer Venia Giota has come up with a classical time-telling device dubbed “Morpho” that has been redesigned in order to have a new aesthetic value, to become minimal and be more playful. The multifunctional device transforms from a wristwatch to a table clock, conferring the user with an opportunity to possess the services of two products at the same time.
Finished in stainless steel (dial and clasping) and rubber (strap), the Morpho (meaning changed or modified) is a very simple, minimalist watch with a clever touch of the digital analogue antithesis that provides time in a very clear language of symbols.
At first glance, you see a clock with flexible structure which allows you to interact and play with it creating various forms. The linear form and the playful nature of the materials make it easy to transform from a very clear and simple object into a more complex and interesting one. Thus, the user has the ability to play with and change the form the way he wants. The user also can place it in various positions, e.g. on a horizontal surface such as a desk or a side table.
When the watch is in its case, the magnifier on the surface of the package magnifies the dial of the watch hence transforming it into a table clock, allowing the users to see the time from distance. When the watch is worn, the packaging can be reused as a photo frame by placing a picture under the magnifier.
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